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Samples free across the UAE, up to six at a time.
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Tested against fifty commercial laundry cycles.
Request a sample
Cannot find a document? Tell us the project and we will send it.
Request a sample
Samples free across the UAE, up to six at a time.
Request a sampleTested against fifty commercial laundry cycles.
Request a sampleCannot find a document? Tell us the project and we will send it.
Request a sample
From the world’s leading home textile mill to your floors and beds. As Welspun Living exclusive partner in the Middle East and Africa, we deliver and install premium flooring and home linen across the region, at rates usually reserved for the trade.
About True Marketing
True Marketing has supplied bed and bath textiles to hotels and retailers across the Middle East & Africa for more than twenty years. Six years ago we added flooring, after linen customers asked us to take on their corridors too. Both divisions run from our warehouse in SAIF Zone, Sharjah.
Explore Our StoryWelspun Living makes the range, and True Marketing holds it in stock across the Middle East & Africa. Below are retailers we supply, and hotel groups Welspun supplies worldwide.
Retailers we supply across the Middle East
Hotel groups the mill supplies worldwide
One certified factory makes every product, so every item in the range meets the same standards.
Designers, hospitality buyers, contractors and homeowners each check something different before they buy. Pick your route and True Marketing shows what matters to you first. You can switch at any time from the “I am a” menu at the top of each page.
Fire ratings, slip class, CAD files and specifications you can defend in a client meeting.
Room counts, minimum orders, dye lot consistency, and both divisions in one place.
Coverage per box, stated lead times, and installation included in the same contract.
Plain answers about what actually suits your home, and someone to come and fit it.
Explore our full range of flooring and linen, from carpet tiles to hotel towels. Every product comes with clear specifications, from fire class to GSM, so you can choose with confidence. Not sure what fits your project? Our team will help you find the right match.
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Nylon and PET. Hospitality grade, easy maintenance, installs with no subfloor and no adhesive.
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Stone plastic composite with Click-N-Lock. Fully waterproof and hard wearing.
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Luxury vinyl tile that mimics wood and stone. Beautiful, durable flooring options for any space.
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Nylon and PET, fitted and stretched. The luxury hospitality finish.
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Terry, waffle and velour robes for guest rooms and spa treatment areas.
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Retail, hospitality and beach towels. Plain-dyed, yarn-dyed, dobby or jacquard, from 350 to 800 GSM.
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Bath mats to match the towel programme. Specified on GSM, pile construction and size.
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Twenty years supplying retailers and hospitality chains across the Middle East, including Marriott and Hilton. One hundred percent cotton, with poly cotton for hotel sheets.
Explore Collection
Modular interiors
For homes that whisper craft
and speak in quiet luxury
From ready stock to fully made to order, you get exactly what your project needs. Towels ship direct from our warehouse or Welspun factory, bed linen comes in thread counts from 120 to 1,000, and carpets are tufted to your measurements, with custom digital prints.
Site measurement
Before we quote, on any commercial project
Professional installation
Fitted by experienced specialists across the UAE
One point of contact
From first enquiry through to sign off
Fire class, slip rating, wear, coverage and composition for every product line.
Download →Method, subfloor requirements and maintenance for each flooring line.
Download →Samples · Free across the UAE
Nobody commits eight hundred square metres to a photograph. Tell us the space and we will send the samples that suit it.
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