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Samples free across the UAE, up to six at a time.
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Tested against fifty commercial laundry cycles.
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Cannot find a document? Tell us the project and we will send it.
Request a sample
Samples free across the UAE, up to six at a time.
Request a sampleTested against fifty commercial laundry cycles.
Request a sampleCannot find a document? Tell us the project and we will send it.
Request a sample
True Marketing supplies flooring to hotels, offices and homes, and linen to hotels and retailers across the Middle East and Africa. Flooring is a construction decision and linen is a housekeeping one, and different teams usually buy them. When you source both from us, your corridor carpet and guest towels come on one purchase order, with one delivery schedule and one point of contact.
Welspun Living makes the range, and True Marketing holds it in stock across the Middle East & Africa. Below are retailers we supply, and hotel groups Welspun supplies worldwide.
Explore all clients
Flooring was never a strategy. It came from customers asking the same question.
We began by supplying bed and bath textiles to hotels and retailers across the Middle East, as the exclusive marketing and sales partner for Welspun Living Ltd of India. Twenty years on, that is still where most of our project work sits.
A hotel already buying linen from us would be halfway through a refurbishment and want to know whether we could handle the corridors as well. Enough properties asked that six years ago we built a second division to answer it.
Flooring covers carpet tile, SPC, LVT, wall to wall and raised flooring, with almost 50 SKUs held in the UAE. Linen covers bed linen, towels, bathmats, bathrobes, carpet, cushions and throws. Stock ships from India direct to the GCC and from our warehouse in SAIF Zone, Sharjah.
Carpet tile, SPC, LVT, wall to wall and raised flooring. Specified against traffic rating and fire class, and fitted around a building that stays open and trading.
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Bed linen, towels, bathmats, robes, carpets, cushions, and throws tested for weight, construction, and durability after 50 commercial laundry washes.
View the division →
Exclusive Middle East partner for Welspun Living Ltd
True Marketing is the exclusive Middle East partner of Welspun Living, one of the world’s largest manufacturers of home textiles and flooring. Welspun handles every stage of production, from spinning to finishing, on one site in Gujarat, India, and has an annual turnover of more than USD 1 billion. Its certifications cover the entire site, so they apply to every product made there.
Spinning through to finishing on one site in Gujarat, so a specification is held end to end.
Welspun Living turns over more than a billion dollars and ships worldwide.
The mill is certified at facility level, not just by product batch.
Issued because the facility is certified. Every piece carries a traceable number.
Our UAE base
True Marketing’s offices and warehouse are under one roof. From here, we ship stock across the Middle East and Africa.
Ready to order alongside our Welspun linen range.
Core ranges are ready to ship locally, with made-to-order options also available.
See and feel the quality before you order. We deliver samples anywhere in the UAE at no charge.
True Marketing supplies flooring and linen to hotels, offices and retailers from its base in the UAE.
Where we supply
From stock in Sharjah
United Arab Emirates
Held locally, so a fitout can start without waiting on a shipment.
India direct or from Sharjah
Saudi Arabia
Qatar
Kuwait
Bahrain
Oman
Whichever route suits the volume and the date.
India direct
Jordan
Shipped from the mill to the port you name.
Nothing is passed to a third party crew who were not in the room when the specification was agreed. It is the reason a programme can be phased around a property that stays open, and the reason a problem on site gets solved rather than escalated.
Samples · Free across the UAE
Nobody commits eight hundred square metres to a photograph. Tell us the space and we will send the samples that suit it.
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